Private Reserve Unveiled: A New Haven of Cannabis Opulence in West Hollywood


Concept Render Provided by Private Reserve

In the heart of West Hollywood, a novel cannabis sanctuary is set to grace the scene this February – Private Reserve, discreetly positioned behind the Off The Charts dispensary on the illustrious Santa Monica Boulevard.

Crafted by the artistic minds of Norman Yousif and Nima Haddadi, this enclave represents one of a select few, merely six in number, officially sanctioned cannabis lounges in the expansive terrain of Los Angeles County.

Design and Ambiance

Private Reserve stands as a testament to aesthetic sophistication, with its distinguished design curated by Yousif and Haddadi. The centerpiece, a commanding u-shaped bar, serves as the locus for patrons seeking bespoke cannabis encounters, ranging from meticulously hand-rolled joints to the refinement of bongs. Booth seating for larger groups lends an air of communal opulence, elevating the sensory experience within this unique venue.

Founders' Expertise

Norman Yousif, the luminary behind the Off the Charts dispensary brand, brings to Private Reserve a legacy defined by an unwavering commitment to quality, service, and luxury within the cannabis realm. Partnering in this venture is Nima Haddadi, a polymath whose diverse background as a lawyer, restaurateur, and hotelier imparts a distinctive and multi-dimensional flair to this groundbreaking collaboration. This marks the inaugural project where Yousif and Haddadi merge their diverse realms of expertise, promising an unparalleled venture into the cannabis frontier.

Distinctive Features

Private Reserve distinguishes itself through a meticulously curated menu boasting an extensive array of strains and services. While cannabis sales conclude at the stroke of 11 pm, the establishment provides an innovative solution for enthusiasts, allowing them to pre-order and securely store purchases in lockers for post-11 pm indulgence. While the lounge warmly welcomes walk-ins, reservations are judiciously recommended, underscoring the venue's exclusivity and the anticipated surge in demand.

In a city that thrives on innovation and avant-garde endeavors, Private Reserve emerges as a haven of cannabis sophistication, a convergence of meticulous design, culinary delight, and visionary collaboration. As West Hollywood once again leads the charge in embracing novel experiences, Private Reserve stands poised to redefine the city's cannabis landscape, inviting patrons on a journey into opulence, diversity, and the uncharted realms of refined indulgence.